ID Module 1150

Module code


Module title

Theory of Design I


Interaction Design

Module type


Module form


Duration of module

1 semester

Offered in

winter and sommer semesters

Studio workload

90 hours

Self-directed workload

90 hours

ECTS credits


Module leader

Prof. Dr. habil. Georg Kneer

Email address

e-mail address

Learning outcomes

After completing this module successfully you will be able to recognize the connections between psychological and design rules and to show them independently. You will recognize the importance of human factors for the design process and will be able to take skills and limitations of the user into account when designing. You will be able to consider and apply fundamental scientific techniques independently and will be able to apply fundamental scientific methods and procedures to the design process. You will be able to analyse relationships between design and media innovations and socio-cultural contexts and to illustrate these appropriately.

The psychological foundations of perception, information processing, attention, emotion, motivation, and memory. Fundamental terminology of human-technology interactions and conceptual foundations of user-oriented design and usability engineering. Survey of the fundamental scientific working techniques such as researching, classifying, describing, and quoting. Survey of the fundamental scientific methods such as interviewing, observation, content analysis, and experimentation. A historical review of the central period of the history of media from the invention of writing to the introduction of the Internet. Important stages of the history of design from the industrial age to the new realism of the 1990s.

Teaching units in this module

Foundations of psychology (2 contact hours)
Foundations of science (2 contact hours)
History of design and media (2 contact hours)

Module tutors

Matthias Peissner, Prof. Dr habil. Georg Kneer, Daniela Baumann

Teaching and learning methods

Lectures, exercises


Records, seminar paper, self-directed work

Teaching language


Prerequisite for

Module 1340, Theory of Design II

Recommended literature

Faulstich, Werner (Hg.): Grundwissen Medien. 5. Aufl., Paderborn: Fink, 2004
Gleitman, Henry: Psychology. New York: W.W.Norton & Company, 1991.
Hörisch, Jochen: Eine Geschichte der Medien. Vom Urknall zum Internet. Frankfurt/M.: Suhrkamp, 2004.
Karmasin, Matthias / Ribing, Rainer: Die Gestaltung wissenschaftlicher Arbeiten. Stuttgart: facultas wuv, 2011.
Norman, Donald: The Design of Everyday Things. New York: Basic Books, 1988.
Sesink, Werner: Einführung in das wissenschaftliche Arbeiten. München: Oldenbourg, 2010.
Shneiderman, Ben: Designing the User Interface. Amsterdam: Addison Wesley Longman, 1998.



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