Learning outcomes
After completing this module successfully you will have a fundamental design repertoire for the systematic organization of sign relationships in the plane and in movement. You will be sensitized to the formal and qualitative treatment of visual signs in two dimensional and temporal fields. You will possess the fundamental methodological processes and problem-solving strategies in design processes and will have tested these practically in repeated exercises. You will possess methods of analysis to evaluate existing designs and will understand how to use these profitably in your own designing. Through the controlled comparison of theory and practice you will have a fundamental understanding of design theory. Through the teaching of relevant media tools and script languages you will be able to use these independently for the production and simulation in the course of your projects.
Module content
– Systematic series of complementary exercises to achieve increasingly complex morphological and combinatorial static and dynamic sign operations.
– Methods of analysis for the evaluation of existing product designs with respect to their different design approaches, their organization and interaction potential, and the structure of their content and formal and aesthetic execution.
– Reflection using a principle-oriented design concept and its practical execution.
– Regular lectures about general theories and phenomena of visual content.
– Fundamental knowledge of programming languages integrated into project work.
teaching units in this module
Programmed design 1 (4 contact hours)
Programming languages 1 (2 contact hours)
Prerequisite for
Module 1210, Foundations of design II
Module 1220, Foundations of Interaction II
Module 1240, Interface design
Recommended literature
Gerstner, Karl: Programme entwerfen. Baden: Lars Müller Publishers, 2007.
Alsleben, Kurd: Ästhetische Redundanz. Quickborn: Schnelle, 1962.
Zwimpfer, Moritz: 2d – visuelle Wahrnehmung. Basel: Niggli, 2001.
Kapitzki, Herbert: Programmiertes Gestalten. Karlsruhe: Gitzel, 1980.
Fry, Ben/Reas, Casey/Maeda, John: Processing: A Programming Handbook for Visual Designers and Artists. Cambridge, USA: MIT Press, 2007.
Bohnacker, Hartmut/Groß, Benedikt/Laub, Julia/Lazzeroni, Claudius: Generative Gestaltung. Mainz: Hermann Schmidt, 2009
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The Media Laboratory offers an environment for trying out and developing new technologies in augmented reality, virtual reality, and physical computing.