CD Module 2120

Module code

2120

Module title

Foundations of design I

Course

Communication Design

Module type

Required

Module form

Studio

Duration of module

1 semester

Offered in

winter and summer semesters

Studioworkload

90 hours

Self-directed workload

150 hours

ECTS credit points

8

Module leader

Prof. Ralf Dringenberg

Email address

e-mail address

Learning outcomes

After completing this module successfully you will be familiar with fundamental methods in the design process with micro- and macro-typography and with their related theories and terminologies. You will be able to understand, use, and argue the system and technology of typography as a tool for the transmission of information. You will possess methodical skills in analyzing typographic systems and their organizational design principles, and will be able to apply these in various media. You will have acquired skills in using the relevant tools and techniques and will know about production processes for different media products. In discussions with tutors and peers you will have honed your analytical and communication skills in relation to your design work.

Module content

Structure, construction, and function of typographic signs and basic typographic design techniques for letters, words, sentences, up to hierarchically structured layouts in static and dynamic fields. Theoretical studies of the syntactical, semantic, and pragmatic dimensions of current and historical typographic sign systems. Development of manual and computer-aided typographic skills as well as rhetorical and presentational skills.

Teaching units in this module

Foundations of Typography (4 contact hours)
Media Technology1 (2 contact hours)

Module tutors

Nadine Villani, Gerhard Häußler, Prof. Daniel Utz, Frank Müller

Teaching and learning methods

Lectures, seminars, exercises

Assessment

Project work, documentation, presentation

Teaching language

German

Prerequisite for

Module Foundations of Design II
Generally applicable to all design projects as typographic is amlost universally used

Recommended literature

Renner, Paul: Die Kunst der Typographie. Berlin: DT Verlag, 1948;
Ruder, Emil: Typographie: Ein Gestaltungslehrbuch. Sulgen: Niggli, 1967;
Willberg, Hans Peter, Forssmann, Friedrich: Lesetypografie. Mainz: HermannSchmidt Verlag, 1996;
Willberg, Hans Peter, Forssmann, Friedrich: Erste Hilfe in Typografie: Ratgeber fürGestaltung und Umgang mit Schrift. Mainz: Hermann Schmidt Verlag, 1999;
Forssman, Friedrich; de Jong, Ralf: Detailtypografie: Nachschlagewerk für alle Fragen zu Schrift und Satz: Mainz: Hermann Schmidt Verlag, 2004;
Johansson, Kaj; Lundberg, Peter; Ryberg, Robert: Well done, bitte! Das komplette Menü der Printproduktion. Hermann Schmidt Verlag, 2004;
Frick, Richard: Satztechnik und Typografie / Typografie am Bildschirm: BD 5: Bern:Syndicom, 2004

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Awards

The University encourages participation in the more important student design competitions, including the Mia Seeger Prize, Red Dot Award, IF Concept Award, and the Lucky Strike Junior Design Award.