At HfG Schwäbisch Gmünd, you can choose one of four bachelor’s degree programs. All of them are specialized in the fields of design and creation. Our main subject areas are health, education, energy, mobility, communication and culture.
The fundamentals determine the special curricular model of the Hochschule für Gestaltung Schwäbisch Gmünd. They are essential guarantors for performance and quality of the design studies.
The first three semesters are almost exclusively reserved for the fundamentals. They create a broad knowledge and experience base of design practical, theoretical, scientific and technical knowledge and skills – independent of concrete application requirements. The contents of the fundamentals in the curriculum are linked across semesters and build on each other. The necessary prerequisites are created for designers to have a reliable repertoire of methods, phenomena, techniques and formal-aesthetic experiences and to develop solution competencies for current and future design tasks. The fundamentals provide reliable constants for problem-solving security in the face of increasingly complex issues.
Strategic Design or „SG“ for short: This is the combination of design, management and research. This expands our scope of action. In the master’s program, we question a lot and observe even more.
Effective design must be strategic – problem-oriented, concept-driven and goal-oriented. In order to be able to identify and analyze problems, scientific and economic knowledge is necessary in addition to design knowledge. Anyone who wants to work in a managerial position in the design industry today or survive as an independent designer must be a practitioner and strategist in one. In this context, design is understood as design that pursues not only financial success but also social progress towards an improved living situation for people. In other words, it is a strategic design that influences social developments and challenges of the future. This requires knowledge of cultural and social sciences. The master’s program at the HfG Schwäbisch Gmünd imparts these skills.