Typography still plays a central role in conveying information: with the help of type, we structure information. Letters and images are not the only tools, however. Interactive animations and videos often convey complex topics better and more effectively. And in digital media, the interface plays a central role: users should be able to reach the content relevant to them quickly and with as little effort as possible. Important for this is a well thought-out navigation and a clear structuring of the content.
One focus of our studies in Schwäbisch Gmünd is „didactic communication“: not only for schoolchildren, but also for adults. We prefer to deal with socially relevant topics such as ecology and sustainability. We do not only want to carry out beautiful, but above all meaningful projects and positively shape the future.
Communication takes place in the most diverse media: on screen and on paper, static and animated, in 2D and 3D. The fields of activity in communication design are, therefore, very diverse and range from the development of publications, teaching and learning aids, user and operating instructions, guidance and orientation systems, corporate identities of institutions and companies to the conception of exhibitions.
In order to ensure good and consistent communication, it is important to us that a concept work for all media. Here at the UAS, Schwäbisch Gmünd, the all-important skills for the design of different formats are taught in the foundation semesters so that from the 4th semester onwards the projects can be implemented across media or cross-media.
Fundamentals and Focal Points
Studies at the UAS, Schwäbisch Gmünd are characterized by project work and presentations – deliberately few written examinations are taken.
From the first semester on, students work in small teams at the University on their own projects and on fundamental design problems. From the fourth semester on, the main focus is chosen: communication in space, on paper or digitally. Here at the UAD, Schwäbisch Gmünd, we offer four focal points in communication design.
Whether blogs or news sites, online archives or platforms: Content is no longer bound to a fixed form but is prepared flexibly in dynamic layouts for different devices (smartphones, tablets, desktops).
Manuals and learning media convey knowledge through different visualizations. With the help of illustrations, diagrams, maps, and timelines, the viewer quickly gains an overview of complex areas of knowledge.
Orientation systems guide the visitor through airports, amusement parks and public buildings. In exhibitions, installations convey knowledge to the visitor in a compact and lively way. The designers link different elements: exhibits, texts, info-visualizations as well as interactive media.
To ensure consistent communication, cross-media concepts are needed. Appearance plays a central role here. For this, basic parameters such as font, color and layout principles are defined.
These are our Projects
In the field of communication design there are numerous training opportunities and courses of study: media design, media design, graphic design and visual communication. The UAS, Schwäbisch Gmünd is the only state university in Baden-Württemberg that focuses purely on design and creation. The focus of the Bachelor’s degree course is on project work. There are hardly any written examinations, but presentations and exhibitions are on the agenda. In the seventh semester, you work alone or in a team on your Bachelor thesis.
Here’s where we work!
Communication designers are much sought-after and we in Gmünd enjoy a particularly good reputation. You will find us in design offices from small to large and innovative companies of all kinds. Ideas, models and concepts of the design industry are in demand in almost all sectors – from industry to exhibitions, trade fairs and marketing.
So that you know how you’ll be earning a living in the end, here is a small selection of former students who have taken different paths.
„My main task is the conception and design of platforms. I’m also responsible for project planning in the design team.“
„As owner and managing director, I am responsible for both the strategic and artistic direction of our company“.
„As art director I accompany print/online projects or films from the creative concept or idea to the implementation.“
„I am responsible for orientation systems, corporate design or book projects from concept to implementation.“