CD Module 2140

Module code


Module title

Theory of Design I


Communication Design

Module type


Module form


Duration of module

1 semester

Offered in

winter and summer semesters


90 hours

Self-directed workload

90 hours

ECTS credit points


Module leader

Prof. Dr. habil Georg Kneer

Email address

e-mail address

Learning outcomes

After completing this module successfully you will be able to utilize fundamental scientific techniques, methods, procedures, and criteria in your own design work. You will be able to analyze the relationships between design and media innovations,identify basic concepts and methods of communication design, andpresent the results of each convincingly.

Module content

Survey of the fundamental scientific working techniques such as researching, ordering, classifying, and quoting. Survey of the fundamental scientific methods such as interviewing, observing, content analysis, and experimenting. Central periods of the history of media from the invention of writing to the introduction of the Internet. Important stages of the history of design from the industrial age to the new realism of the 1990s.Survey of the specializations within communication design, and an analytic examinationofexisting communication products.

Teaching units in this module

Foundations of Science (2 contact hours)
History of Design and Media 1 (2 contact hours)
Introduction to Design Specializations (2 contact hours)

Module tutors

Prof. Dr. habil. Georg Kneer (Foundations of Science)
Daniela Baumann (History of Design and Media)
All members of CD teaching staff (Introduction to Design Specializations)

Teaching and learning methods

Lectures, exercises


Journal, paper

Teaching language


Prerequisite for

KG Module 2240, Theory of Design II

Recommended literature

Karmasin, Matthias/Ribing, Rainer: Die Gestaltung wissenschaftlicher Arbeiten.Stuttgart: Fakultas WUV, 2011.
Sesink, Werner: Einführung in das wissenschaftliche Arbeiten. München: Oldenbourg,2010.
Norman, Donald: The Design of Everyday Things. New York: Basic Books, 1988.
Faulstich, Werner (Hg.): Grundwissen Medien. 5. Aufl., Paderborn: Fink, 2004.
Berents, Catharina: Kleine Geschichte des Design. Von Gottfried Semper bis PhilippeStarck. München: Beck, 2011.
Hörisch, Jochen: Eine Geschichte der Medien. Vom Urknall zum Internet.Frankfurt/M.: Suhrkamp, 2004.
Schneider, Beat: Design - Eine Einführung. Entwurf im sozialen, kulturellen undwirtschaftlichen Kontext. Basel, Boston, Berlin: Birkhäuser, 2009.

Buchstabe M
Master of Arts (MA)

The degree Master of Arts (MA) is awarded after successful completion of three semesters of study (90 credit points) and accumulation of a total of 300 ECTS credit points at BA and MA levels. If you have graduated outside the EU see course descriptio[…]