CD Module 2220

Module code


Module title

Foundations of Designing II


Communication Design

Module type


Module form


Duration of module

1 semester

Offered in

winter and summer semesters


90 hours

self-directed workload

120 hours

ECTS credit points


Module leader

Prof. Ulrich Schendzielorz

Email address

e-mail address

Learning outcomes

After completing this module successfully you will be able to analyze the fundamental communication characteristics of text-image combinations and to apply the results to simple design projects. You will have gained a further understanding of micro- and macro-typography and will be sensitive to the interplay of images and text and of effective utilization. You will appreciate language and text, and be encouraged to engage in playful and serious text production. You will be able to express your thoughts and concepts correctly, write simple design texts, and use language consciously to improve team communication.

Module content

Analysis of existing communication products, practice in sketching techniques, the visualization of content, and the application of current software. Techniques of information research, speech as a component of content-oriented design, the history of language signs, theme development, and structuring of argumentation, basic rhetoric and language tools, forms of texts, such as briefs, descriptions, minutes, papers, concepts, and presentations, suitable for studies and design work.

Teaching units in this module

Editorial Design: Typography/Image/Layout (4 contact hours)
Language/Text/Image 1 (2 contact hours)

Module tutors

Prof. Ulrich Schendzielorz, Prof. Jürgen Hoffmann, Prof. Andreas Teufel, Markus Stier, Viola Katemann, Nadine Vilani,


recommended: Module 2120, Foundations of Designing I and basic knowledge of German

Teaching and learning methods

Lectures, seminar, exercises


Project results, presentation, examination

Teaching language

German, English

Prerequisite for

Elective modules in the following semesters (Language, text, communication, and systematic skills are widely transferrable)

Recommended literature

Aristotle: Rhetorik. Reclam, Stuttgart 2003; Back, Louis und Stefan Beuttler: HandbuchBriefing. Stuttgart, Schäffer-Poeschel, 2006;
Bringhurst, Robert: The Elements of Typographic Style. Hartley & Marks, 2008;
Haarmann, Harald: Universalgeschichte der Schrift. Frankfurt a.M., Campus 1990;
Schindler, Kirsten: Klausur, Protokoll, Essay. Paderborn, Schönigh 2011;
Zappaterra, Yolanda: Editorial Design. München, Stiebner 2008