CD Module 2440

Module code


Module title

Theory of Design IV


Communication Design

Module type

Optional required

Module form


Duration of module

1 semester

Offered in

winter and summer semesters


90 hours

Self-directed workload

150 hours

ECTS credit points


Module leader

Prof. Dr. habil. Georg Kneer

Email address

e-mail address

Learning outcomes

After completing this module successfully you will know the fundamental terms and concepts of the theory of design and the history of design and will be able to discuss them independently. You will be capable of understanding complex texts on the theory of design and interpreting and to presenting the results intelligibly. You will have a specialist knowledge base from which to analyze current developments in the design field and to study topical writings on design theory and history. You will be capable of incorporating findings from different scientific disciplines into your own design work and decidingon your own design specialization.

Module content

The historical development of design and fundamental theoretical positions in design. Current developments in design in relation to artificial intelligence and artificial life. The role of design in business success. Forms of business enterprises and principles of organization. Planning design activities from a business point of view. The significance of invention and innovation in the business context. The three-legged model of sustainability.

Module teaching units

History of Design and Media 2 (2 contact hours)
Seminar/Workshop Week (0 contact hours)
Optional required Theory (2 contact hours)
Optional required Theory (2 contact hours)

Module tutors

Prof. Dr. Angelika Karger (History of Design and Media 2)
All members of the teaching staff (Optional required&Seminar/Workshop Week)

Teaching and learning methods

Lectures, seminars, exercises, workshop


Self-directed work, seminar paper, journal, presentation

Teaching language

German, English

Prerequisite for

Module 2640, Theory of Design V

Recommended literature

Selle, Gert: Geschichte des Designs in Deutschland. Updated and revised new edition. Frankfurt/M., New York: Campus, 2007.
Lees-Maffei, Grace/House, Rebecca (Hg.): The Design History Reader. London: BergPublishers, 2010.
Eisele, Petra/Bürdek, Bernhard E. (Hg.): Design Anfang des 21. Jahrhunderts. Diskurse und Perspektiven. Ludwigsburg: Avedition, 2011.
Mareis, Claudia: Design als Wissenskultur. Interferenzen zwischen Design- und Wissensdiskursen seit 1960. Bielefeld: Transcript, 2011.
Cooper, Rachel/Press, MIke: Design Agenda. A Guide to Successful Design Management.New York: Wiley-Sons, 2005.
Sauer, Thomas: Ökonomie der Nachhaltigkeit. Grundlagen, Indikatoren, Strategien. Marburg: Metropolis, 2008.
Grundwald, Armin/Kopfmüller, Jürgen: Nachhaltigkeit. Frankfurt/M., New York: Campus,2006.

Buchstabe G
Gmünd Model

The Gmünd Model describes the combination of design foundations, science-based learning and working, methodological competence, professional knowledge, and themed project work. It gives our students and graduates a high degree of professional succes[…]