CD Module 2630

Module code


Module title



Communication Design

Module type


Module form


Duration of module

1 semester

Offered in

winter and summer semesters

Studio workload

90 hours

Self-directed workload

90 hours

ECTS credit points


Module leader

Prof. Ulrich Schendzielorz

Email address

e-mail address

Learning outcomes

After completing this module successfully you will understand the technical, theoretical, and communicative foundations of analogue and digital image production (static and dynamic images) and will be able to analyze, create, and execute exemplary concepts of image production. You will be capable of differentiating varieties of texts on your specialization and will be able to write your own equivalent, complementary, and extending texts.

Module content

Studio, product, reportage, portrait, and documentary photography. Filming: direction, camera work, lighting, sound engineering, cutting. Theoretical approaches to moving images, image categorization and analysis, combinations of image and text, functions of image and text.

Module teaching units

Language / Text /Image 2 (2 contact hours)
Photography/Film Project (4 contact hours)

Module tutors

Prof. Ulrich Schendzielorz, Andreas Lang,


Basic knowledge of analogue and digital image production is recommended.
Module 2220, Foundations of Designing II, Module 2420, Communication Design Project

Teaching and learning methods

Lectures, seminars, exercises


Work progress, documentation, presentation, paper

Teaching language

German (English)

Prerequisite for

Modules 2710 and 2720, Bachelor Thesis

Recommended literature

Barthes, Roland: Die Helle Kammer. Frankfurt a. M.: Suhrkamp 1989;
Sontag, Susan: Über Fotografie. Frankfurt a. M.: Fischer 1980;
Monaco James u. Hans-Michael Bock (Ed.): Film verstehen. Kunst, Technik, Sprache, Geschichte und Theorie des Films und der Neuen Medien. Hamburg: Rowohlt 2009;
Albersmaier, Franz-Josef (Ed.): Texte zur Theorie des Films, Stuttgart: Reclam 1999; Iconic Turn. Die neue Macht der Bilder. Köln: DuMont 2004;
Beyer, Andreas u.a. (Ed.): Bild und Erkenntnis. München, Deutscher Kunstverlag 2006

Buchstabe I
International relations

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