CD Module 2640

Module code


Module title

Theory of Design V


Communication Design

Module type

Optional required

Module form


Duration of module

1 semester

Offered in

winter and summer semesters

Studio workload

90 hours

Self-directed workload

150 hours

ECTS credit points


Module leader

Prof. Dr. habil. Georg Kneer

Email address

e-mail address

Learning outcomes

After completing this module successfully you will be capable of describing, analyzing, and illustrating the complex relationships between social and design developments. You will be familiar with the debates about social mega-trends and can contribute actively from the design point of view. In your design work you will be capable of incorporating central findings from different scientific fields (this module allows you to set your own specialization).

Module content

Fundamental terms and theoretical approaches to social analysis. Diagnoses of current social theories: from the experience society through the information and knowledge society to the media society. Socio-cultural mega-trends like individualization, acceleration, and globalisation. Aspects of social structures: user groups, especially specific milieu features of user-relevant interests and interpretative perspectives.

Module teaching units

Social Analysis (2 contact hours)
Optional required unit in theory (2 contact hours)
Optional required unit in theory (2 contact hours)
Seminar/Workshop Week (0 contact hours)

Module tutors

Prof. Dr. habil. Georg Kneer (Social Analysis)
All members of teaching staff and international guests depending on the optional units chosen.


Module 2440, Theory of Design IV

Teaching and learning methods

Lectures, seminars, exercises, workshop


Self-directed work, seminar paper, journal, presentation

Teaching language

German, English

Prerequisite for

Recommended literature

Buchstabe D

The Directorate, consisting of the Rector, two Vice-Rectors, and the Finance Director, heads and represents the University in public in accordance with the Baden-Württemberg Law on Universities.