ID Module 1630

Module code


Module title

Theory of Design IV


Theory of Design IV

Module type


Module form


Duration of module

1 semester

Offered in

winter and summer semesters


120 hours

Self-directed workload

120 hours

ECTS credit points


Module leader

Prof. Hans Krämer

Email address

e-mail address

Learning outcomes

After completingthis module successfully you will have learnedthe fundamental principles of semiotics. You will have the competence and skills for the methodical analysis of multi-dimensional contexts of use, operation, and utilisation and will have gained an insight into various applications during various workshops with design specialists from different companies. You will be able to explain current design topics and transfer the results to their project work.

Module content

– an extensive survey of design methods and design science
– fundamental terms and models of sign theory: semantics, pragmatics, syntax, models of the semiotic triangle
– differentiation of denotative and connotative meaning
– conceptual, methodological, and methodical foundations of the analysis of the use and utilisation of designed objects, products, and processes
– methodical characteristics of the design process in different companies.

Teaching units in this module

Design Methods and Processes (4 contact hours)
Theory of Design (2 contact hours)
Semiotics (2 contact hours)

Module tutors

Kalle Kormann-Philipson, Marion Fröhlich, Daniel Armann
Prof.Dr. habil. Angelika Karger, Carmen Hartmann-Menzel
Prof. Günther Biste, Torsten Malcherczyk


Module 1510, Practical Semester

Teaching and learning methods

Seminar, exercises, tutored project work, workshop


Project work, presentation, documentation

Teaching language

German (English)

Prerequisite for

Module 1720, Bachelor thesis

Buchstabe B
Bachelor of Arts

This first academic qualification is awarded after successful completion of the BA course of seven semesters (210 ECTS credit points), and qualifies you for further studies.