ID Module 1440

Module code


Module title

Theory of Design III


Interaction Design

Module type


Module form


Duration of module

1 semester

Offered in

winter and summer semesters

Studio workload

90 hours

Self-directed workload

150 hours

ECTS credit points


Module leader

Prof. Dr. habil. Georg Kneer

Email address

e-mail address

Learning outcomes

After completing this module successfully you will be able to understand a written briefing appropriately and to compile one independently. You will have an extended repertoire of skills enabling them to prepare complex content creatively and to put the results into effective text. You will be able to analyze the role of design in the overall context of a company, evaluating company aims, strategies, and operations. You will be able to achieve design solutions in line with design management principles. You will be able to recognize relationships between social and technological developments and to analyze design innovations from these perspectives.

Module content

The origins of language, writing, and the media. The power and limits of pictures. Design treatment of text and styles. The role of design in business success. Types of company and principles of company organization. The financial planning of design processes. The significance of invention in a business context. Aspects of the social structure of user groups with specific reference to the user wishes and interpretative perspectives. Theories and concepts of the origins, design, and control of socio-technical systems looking at phases of origin and cycles of change. The sociology of technology between technology and social determinism.

Teaching units in this module

Language/text/Image (2 contact hours)
Design Management 1 (2 contact hours)
Sociology of technology (2 contact hours)
Seminar/Workshop week (0 contact hours)

Module tutors

Marcus Stier, Carmen Hartmann-Menzel, Prof. Dr. habil. Georg Kneer


Module 1340, Theory of Design II

Teaching and learning methods

Lectures, seminar, workshop, exercises


Self-directed work, examination, paper

Teaching language


Prerequisite for

Module 1510, Practical semester

Recommended literature

Stöckl, Hartmut: Die Sprache im Bild – das Bild in der Sprache. Berlin: Gruyter, 2004.
Best, Kathryn: Grundlagen des Designmanagement. München: Stiebner Verlag GmbH, 2010.
Borja de Mozota, Brigitte: Design Management – Using Design to build Brand Value and Corporate Innovation. New York: Allworth Press, 2003.
Weyer, Johannes: Techniksoziologie: Genese, Gestaltung und Steuerung sozio-technischer Systeme. Weinheim: Juventa, 2008.
Braun-Thürmann, Holger: Soziologie der Innovation. Bielefeld: Transcript, 2005.
Degele, Nina: Einführung in die Techniksoziologie. Paderborn: Fink, 2002.

Buchstabe D

The Directorate, consisting of the Rector, two Vice-Rectors, and the Finance Director, heads and represents the University in public in accordance with the Baden-Württemberg Law on Universities.