Product Design BA

Aims of the course
From the beginning of your studies you will explore the interplay of function, engineering, and technology with form and material to create an aesthetic of useful products methodically. Practical skills will be linked to theories and knowledge of sociology, theory of design, ergonomics, and technical knowledge and skills. Your will develop your creative impulses, your inquisitiveness, your innovative potential, and your personal expressive talents productively.

Service design and operating structures are as important to the design process as developments resulting from innovations in technology and materials, from biological principles, or from research findings in a wide range of disciplines.

During your project work you will learn early how to develop product professionally, utilizing analogue and digital design tools from design sketches to virtual modelling, and building up from research through analysis, design concept and development up to detailing, prototype development and presentation to build up design methods and competencies step by step.

Application areas are:

Course content
Product design study focus
You will consider all the factors that determine the final product including engineering, materials, technology, aesthetics, ergonomics, economics, and ecology and will develop innovative solutions for products and product systems. You will examine patterns of usage, optimize functions, taking product semantics, handling, operation, utilization, maintenance, and use of resources into consideration.

Process design study focus
You will be examining the structural conditions of product development processes and will be structuring process of usage and utilization. You will be designing new solutions and scenarios for action sequences, utilizing appropriate technologies, and developing optimal solutions using both design and planning tools.

Study projects you find here.

  • Medical technology and health
  • Transport and mobility
  • Process and operations optimization
  • Service design
  • Body and movement
  • Manufacturing and Robotics
  • Ergonomics und Usability
  • Communication and interactions devices
  • Concepts of space utilization and environmental scenarios
  • Exhibitions, architecture of installations und lightweight structures

Course organisation

Buchstabe A

The University encourages participation in the more important student design competitions, including the Mia Seeger Prize, Red Dot Award, IF Concept Award, and the Lucky Strike Junior Design Award.