PD Module 3430

Module code


Module title

Theory of Design III


Product Design

Module type


Module form


Duration of module

1 semester

Offered in

winter and summer semesters

Studio workload

120 hours

Self-directed workload

120 hours

ECTS credit points


Module leader

Prof. Dr. habil. Angelika Karger

Email address

e-mail address

Learning outcomes

After completing this module successfully you will have an extensive range of subject and methodical skills in the fields of guiding perception and generating meaning, knowledge of the changes in meaning, and of the pragmatic effects on user-product interfaces. You will be able to analyze processes of product development and use in accordance with the Offenbach and Pierce models of product language and to incorporate the results into practical products logically.

Module content

Discussion of the latest findings of neurology and perception theory and their role in guiding perception. The theory of product semantics; Offenbach model and accepted semiotic models. The optional unit Design centres on themes whereas the more extensive unit Product Language considers question of the analysis of both theoretical and practical applications.

Module teaching units

Product Language (4 contact hours)
Theory of Perception (2 contact hours)
Optional unit: Design (2 contact hours)

Module tutors

Teaching and learning methods

Lectures, seminars, exercises, seminar papers, journals, design work, documentation


List of requirements, journals, design work, documentation, seminar papers, presentation

Teaching language

German and/or English

Prerequisite for

Module 3630, Theory of Design IV
This module can be recognized for the KG and IG courses by agreement if you change your major.

Recommended literature

E. B. Goldstein, Wahrnehmungspsychologie. 2002
P. G. Zimbardo, Psychologie, 1995 6. Auflage , Kap. 4&6
Berhard E. Bürdek, Design, 2005
Dagmar Steffen, Design als Produktsprache, 2000
D. A. Norman, Emotional Design, 2003
Angelika Karger, Zeichenwirkung als Aufgabe, Baden-Baden 1997

Buchstabe M

A module is composed of several teaching units and covers a certain subject area of the field. The course description lists the associated units and explains the teaching and learning aims, content, and methods. You earn credit points depending on th[…]