PD Module 3110

Module code


Module title

Product Design I


Product Design

Module type


Module form


Duration of module

1 semester

Offered in

Winter and summer semesters

Studio workload

105 hours

Self-directed workload

105 hours

ECTS credit points


Module leader

Prof. Gerhard Reichert

Email address

e-mail address

Learning outcomes

After completing this module successfully you will be capable of applying the fundamental user-centred methods and processes of analysis, conceptualisation, development and design of products. Using staged design projects you will have developed the skills of methodical designing and will be able to achieve holistic results in your design process. You will be capable of making simple 3-dimensional models and to present your design results. You will have an overview of the historical context of projects and be able to relate your work to current developments. You will know the basic concepts of the history of design and the sciences.

Module content

Principles and canons of user-oriented analysis, conceptualisation, and design. Practical illustration of the fundamental methods of the design process through or more exemplary projects. Fundamental relationships between form, function, material and their influence on the design process. basic model making techniques for producing 3-dimensional models in appropriate materials. Assembly of a material archive. Fundamental concepts of history: theoretical and practical aims of the field in general and the history of design and media.

Module teaching units

Product Design 1 (5 contact hours)
History of Design and Media 1 (2 contact hours)

Module tutors

Prof. Gerhard Reichert, guest tutors

Teaching and learning methods

Lectures, exercises, tutored project work


Project work, documentation, presentation

Teaching language


Prerequisite for

Product Design II
Process Design I
Foundations of Design II
Foundations of Visualization II
Theory of Design I

Recommended literature

Bürdek E.; Design, Geschichte, Theorie und Praxis der Produktgestaltung. 3rd edition; Birkhäuser: Köln 2005 (also contains many references)
Selle G.; Design- Geschichte in Deutschland. 2. Auflage; Campus: Köln 2007 (also contains many references)
Stetzer H.,Reichert G. N., Rurik T. Gestalt im Projekt der Moderne. Stuttgart: avedition 1997
Hauffe T.; Schnellkurs Design; 4th edition Dumont 2010
Heufler G.; Design Basics 4th edition Niggli 2012