PD Module 3220

Module code


Module title

Foundations of Design IIA


Product Design

Module type


Module form


Duration of module

1 semester

Offered in

winter and summer semesters

Studio workload

75 hours

Self-directed workload

105 hours

ECTS credit points


Module leader

Prof. Gabriele N. Reichert

Email address

e-mail address

Learning outcomes

After completing this module successfully you will refined your fundamental design criteria and principles and extended your repertoire of methods. You will have acquired skills in organizing complex sign processes and formal relationships, pregnance of form, planes, contrast, and colour effect, 3-dimensionality, and depth. You will have acquired knowledge of concepts, models, and theories of the phenomenology of form, colour, and material in the plane and in space, and will be able to utilize visualisation methods appropriately. You will be able to judge and debate the stages of the design process.

Module content

Studies of the design principles of the phenomenology of form, colour, and material using application-oriented but not applied exercises. A limitation of degrees of freedom directs concentration on to certain aspects of design and allows the results to be compared. This leads to a more intensive study of fundamental design questions, with the goal of developing design sensitivity and competence with which individual cases can be treated methodically. Comparison and discussion of the work within the group will lead to a refinement of discursive and analytical skills and to the design process becoming more objective.

Module teaching units

2-dimensional Design 2 (5 contact hours)

Module tutors

Prof. Gabriel N. Reichert


2-dimensional Design I

Teaching and learning methods

Lectures, seminars, exercises


Documentation journal, models and visualisations, presentation

Teaching language


Prerequisite for

Recommended literature

Fischer, Ernst Peter: Die Wege der Farben – Von der Physik des Lichts über die Gene ins Gehirn. Konstanz: 1994
Götz, Veruschka: Schrift & Farbe am Bildschirm. Mainz: 2000
Küppers, Harald: Farbe – Ursprung, Systematik, Anwendung. München: 2005
Zwimpfer, Moritz: Licht und Farbe – Physik, Erscheinung, Wahrnehmung. Basel: 2012

Buchstabe G
Gmünd Model

The Gmünd Model describes the combination of design foundations, science-based learning and working, methodological competence, professional knowledge, and themed project work. It gives our students and graduates a high degree of professional succes[…]