PD Module 3440

Module code


Module title

System Design and Product Planning


Product Design

Module type


Module form

Duration of module

1 semester

Offered in

winter and summer semesters

Studio workload

90 hours

Self-directed workload

150 hours

ECTS credit points


Module leader

Prof. Dr. Susanne Schade

Email address

e-mail address

Learning outcomes

After completing this module successfully you will be understand the contextual conditions of planning and design and will be able to incorporate them into the design process. You will have demonstrated application of the fundamentals of planning theory (corporate parameters in product planning) in the accompanying units in this module, Ergonomics 2, Theory of Interfaces, and Seminar/Workshop Week.

Module content

In the units of this module relevant subjects will be related to support the development of comprehensive design and planning activities in further studies. Product Planning 1: models of processes (e.g. stage-gate-models), phases and processes of product planning, foundations of planning for new products, market segmenting, market research tools.

Ergonomics 2: system model of ergonomics, techniques for analyzing eye movements, photometric measurement , principles and design of stereoscopic displays, computer-aided task analyses, usability tests, design aspects of complex automated systems, participative ergonomics, barrier-free design and universal design, application of ergonomic standards.

Theory of Interfaces: Theoretical foundations for concepts and evaluation of combined hardware and software interfaces (visual design, interaction design). History of the development of graphic interfaces and input/output devices, introduction to the user and user groups with their physical, motor, cognitive, and perceptual skills; introduction to the foundations of working with design documents (design manuals, and style guides), ergonomics (specifications, DIN 9241/10, etc.), and technical foundations (platforms, hardware architectures).

Module teaching units

Ergonomics 2 (2 contact hours)
Product Planning 1 (2 contact hours)
Theory of Interfaces (2 contact hours)
Seminar/Workshop Week

Module tutors

Prof. Dr. Susanne Schade
Prof. Dr. Jürgen Held
Guest tutors



Teaching and learning methods

Lectures, seminars, exercises


Self-directed work, seminar paper, examination

Teaching language


Prerequisite for

Product Design IV
Process Design I
Practical Semester

Recommended literature

Product Planning 1
Albers, S. / Herrmann, A.; Handbuch Produktmanagement. Gabler Verlag 2007.
Schäppi, B., Andreasen, M.,M., Kirchgeorg, M., Radermacher, F.-J.; Handbuch Produktentwicklung. Hanser Verlag 2005.
Ehrlenspiel, K.; Integrierte Produktentwicklung: Denkabläufe, Methodeneinsatz, Zusammenarbeit. Carl Hanser Verlag 2009.
Koch, J.; Marktforschung. Oldenbourg Wissenschaftsverlag 2009.
Brezing, A., N; Planung innovativer Produkte unter Nutzung von Design- und Ingenieurdienstleistungen. Shaker Verlag 2006.

Ergonomics 2
Schmidtke, H. (1993). Ergonomie. München: Hanser.
Haberfellner, R. et al. (1999). Systems Engineering. Zürich: Industrielle Organisation.

Theory of Interfaces
Norman, Donald: The Psychology of Everyday Things. New York: Basic Books,1988.
Norman, Donald: Things That Make Us Smart. New York: Addison-Wesley, 1993.
Shneiderman, Ben: Designing the User Interface. USA: Addison-Wesley Publishing Company, 1998.
Apple Computer Inc.: Macintosh Human Interface Guidelines. USA: Addison-Wesley Publishing Company, 1992.
Apple Computer Inc.: Newton 2.0 User Interface Guidelines. USA: Addison-Wesley Publishing Company, 1996.

Buchstabe C

The cafeteria serves warm meals, salads, desserts, and snacks. It is open from 9am to 3pm on Mondays to Thursdays and until 2pm on Fridays. Hot and cold drinks are available from machines during the Universities opening hours. The day’s menu is at […]