PD Module 3610

Module code


Module title

Product Design V


Product Design

Module type


Module form


Duration of module

1 semester

Offered in

winter and summer semesters

Studio workload

75 hours

Self-directed workload

135 hours

ECTS credit points


Module leader

Prof. Dr. Susanne Schade

Email address

e-mail address

Learning outcomes

After completing this module successfully you will be able to plan and design independently. You will be able to plan and carry out all essential steps and phases of the design process independently while integrating and applying the technical, scientific, and design content of previous modules. You will be in a position to select your own area of specialization, and to develop and optimize your own design process. Just before commencing your Bachelor Thesis you will recognize the possibilities and an application and utilisation of networked methods. You will have developed your ability further to answer practice-oriented questions of product design through innovative solutions.

Module content

Building on your experiences in the practical semester
case studies will demonstrate and practise the planning and creation of innovative products, balancing theory and practice. Questions about the novelty of form and its effect on product semantics will be discussed, and technical and market determining innovation processes included. In exemplary cases studies the experiences of professional designers and industrialists will be explained and analyzed to evaluate the practicability of design proposals. Live projects are sometimes carried out in this module with the aim of exploiting the academic freedom to seek innovative solutions.

Module teaching units

Product Design 5 (5 contact hours)

Module tutors

Prof. Dr. Susanne Schade


Module 3410, Product Design IV
Module 3330, Foundations of Design III
Module 3510, Practical Semester

Teaching and learning methods

Lectures, exercises, and tutored project work


Project visualisation, documentation, and presentation

Teaching language


Prerequisite for

Module 3620, Process Design III
Module 3630, Theory of design III
Module 3710, Bachelor Thesis

Recommended literature

Bürdek, Bernhard E.; Design. Geschichte, Theorie und Praxis der Produktgestaltung; Birkhäuser Verlag, 2005.
Habermann, Heinz; Kompendium des Industrie-Design: Von der Idee zum Produkt. Grundlagen der Gestaltung, Springer Verlag, Berlin Heidelberg; 2003.
Heufler, Gerhard; Design Basics: Von der Idee zum Produkt; Niggli Verlag, 2012.
Ambrose, Gavin; Harris, Paul; Design Thinking: Fragestellung, Recherche, Ideenfindung, Prototyping, Auswahl, Ausführung, Feedback; Stiebner Verlag, 2010.
Terstiege Gerrit¸ The Making of Design. Vom Modell zum fertigen Produkt; Birkhäuser Verlag; 2009.
Schoenberger, J.; Strategisches Design: Verankerung von Kreativität und Innovation in Unternehmen. Gabler Verlag 2011.
Müller-Prothmann, T., Dörr, N.; Innovationsmanagement: Strategien, Methoden und Werkzeuge für systematische Innovationsprozesse. Carl Hanser Verlag 2011.

Buchstabe E

The European Credit Transfer and Accumulation System allows study performance at different universities to be compared. See credits.