SD Module 4110

Module code


Module title

Design I


Strategic Design

Module type


Module form


Duration of module

1 semester

Offered in

winter and summer semesters

Studio workload

180 hours

Self-directed workload

360 hours

ECTS credit points


Module leader

Prof. Hans Krämer, Prof. Dr. Susanne Schade

Email address

e-mail address
e-mail address

Learning outcomes

After completing this module successfully you will be capable of recognizing strategic possibilities and procedures for the strategic development of sustainable innovations and of applying them. You will have broadened your design possibilities by learning a canon of strategic methods and will be able to incorporate strategic analytic influences and further development parameters into the potential of your ideation processes. Thus you will be capable of initiating, evaluating, and putting into practice processes in the triad of business requirements, user needs, and technological innovation.

Module content

Instruments for business and context analysis, macro-environmental analysis. Formulation of strategies for products, processes, and communication. User-centred design development in relation to possible futures and technological scenarios. Creating business models in the context of product innovation and company strategy. Creating structural and quantitative problem-solving methods. Design of management systems. Recognizing and an applying technological trends and methods. Hyper-cycles, market forecasts, scenarios, perspective maps.

Module teaching units

- Analytical Processes in Design Project (interdisciplinary) (6 contact hours)
- Strategic Management (4 contact hours)
- Future Technologies (2 contact hours)

Module tutors

– Prof. Jörg Beck
– Prof. Jens Döring
– Prof. Hans Krämer
– Prof. Gerhard Reichert
– Prof. Dr. Susanne Schade
– Prof. Ulrich Schendzielorz


Successful completion of a relevant Bachelor course, professional experience

Teaching and learning methods

Seminars, tutored project work


Project work, documentation, presentation

Teaching language


Prerequisite for

Module 4210, Design II, Master Thesis

Recommended literature

Böhringer, J. (2004): Projekte zur Mediengestaltung, Berlin.
Livotov, Pavel/Vladimir Petrov (2002): Innovationsmethodologie TRIZ, Hannover.

Additional literature will vary according to the needs of individual projects

Buchstabe F
First semester party

Traditionally, the first semester gives a themed welcome party.