SD Module 4130

Module code


Module title

Theory and Research I


Strategic Design

Module type

Science: optional required. Units in this part-module and in 4230, Theory and Research II can be selected during the first two semesters after choosing your specialization.
Research methods: required

Module form


Duration of module

1 semester

Offered in

winter and summer semesters

Studio workload

60 hours

Self-directed workload

120 hours

ECTS credit points


Module leader

Prof. Dr. habil. Angelika Karger

Email address

e-mail address

Learning outcomes

After completing this module successfully you will be capable of demonstrating the fundamental and complex scientific methods such as abductive, inductive, and deductive reasoning and their interaction in the exploration of a field of research. You will be capable of applying hermeneutical and statistical processes independently and will be familiar with the quality criteria of quantitative and qualitative research approaches. You will have extensive knowledge of intervision as a fundamental process for making collegial judgements. Depending on your own interests and specialization you will be capable of judging and discussing the aesthetic, ecological, legal, ergonomic, cognitive, semiotic, aspects and the exhibition theory of designed artefacts.

Module content

Fundamental complex processes in quantitative and qualitative social research. Abductive, inductive, and deductive reasoning. Selected statistical procedures. Methods and processes of intervision. Fundamental principles and terms. History of aesthetics from the Enlightenment to the Postmodern. Sustainability balances and ecological footprints. Contract, immaterial property, and patent laws. Complexity and man-machine interaction. Safety issues in the user-oriented design of guidance systems. Multiple theories of natural and artificial intelligence. Paradigm change in the cognitive sciences: connectionism. Theories of selected research areas in semiotics: signal, information, and sign. Sign-based systems and processes. Complex approaches to the theory and practice of planning, execution, and evaluation of exhibitions.

Module teaching units

– Science optional required (2 contact hours)
a) Exhibition theory
b) Aesthetics
c) Ergonomics
d) International Seminar Week
e) Cognitive Sciences
f) Sustainability
g) Law
h) Semiotics
– Research Methods (2 contact hours)

Module tutors

– Prof. Dr. habil. Jürgen Held
– Prof. PD Dr. Angelika Karger
– Prof. Dr. habil. Georg Kneer
– Prof. Dr. Dagmar Rinker
– Urszula Mihulowicz
– Johannes Rennig
– Hannah Schatte


Successful completion of a Bachelor study programme

Teaching and learning methods

Lectures, seminars, exercises


Self-directed work, paper

Teaching language


Prerequisite for

Module 4230, Theory and Research II, Master Thesis

Recommended literature

ARGE Schnittpunkt (Ed.) (2013): Handbuch Ausstellungstheorie und -praxis, Wien/Köln/Weimar.
Balzert, Helmut/Marion Schröder/Christian Schaefer (2012): Wissenschaftliches Arbeiten. Ethik, Inhalt & Form wiss. Arbeiten, Handwerkszeug, Quellen, Projektmanagement, Präsentation, Witten.
Götting, Horst-Peter/Karsten Schwipps (2004): Grundlagen des Patentrechts, Wiesbaden.
Karmasin, Matthias/Rainer Ribing (2012): Die Gestaltung wissenschaftlicher Arbeiten. Ein Leitfaden für Seminararbeiten, Bachelor-, Master- und Magisterarbeiten sowie Dissertationen, Wien.
Mareis, Claudia (2011): Design als Wissenskultur, Bielefeld.
Maser, Siegfried (1994): Zur Planung gestalterischer Projekte, Essen.
Pufé, Iris (2012): Nachhaltigkeit, Stuttgart.
Rechenberg, Ingo (1994): Evolutionsstrategien, Stuttgart.
Rohr, Susanne (1991): Über die Schönheit des Findens, Stuttgart.
Schmidt, Ludger/Christopher M. Schlick/Jürgen Grosche (Ed.) (2008): Ergonomie und Mensch-Maschine-Interaktion, Berlin.
Schneider, Norbert (2002): Geschichte der Ästhetik von der Aufklärung bis zur Postmoderne. Eine paradigmatische Einführung, Stuttgart.
Schweppenhäuser, Gerhard (2007): Ästhetik. Philosophische Grundlagen und Schlüsselbegriffe, Frankfurt/Main/New York.
Urchs, Max (2002): Maschine, Körper, Geist. Eine Einführung in die Kognitionswissenschaft, Frankfurt/Main.
Volli, Ugo (2002): Semiotik. Eine Einführung in ihre Grundbegriffe, Tübingen/Basel.

Buchstabe B
Bachelor of Arts

This first academic qualification is awarded after successful completion of the BA course of seven semesters (210 ECTS credit points), and qualifies you for further studies.