A crea­tive gateway to the city: the new large LED screen on Bahn­hofs­platz is now up and running

Hfg led screen gamundia areal 2

The HfG is now also visible from the railway station. A modern, large-format LED screen was installed on the façade of the HfG buil­ding on the Gamundia site on 30 June 2026. Located directly oppo­site the main station, the 3.20 m x 4.80 m display now offers travel­lers, commuters and members of the public arri­ving in Schwä­bisch Gmünd a glimpse into the crea­tive work of the HfG.

The new LED screen serves as a plat­form for external commu­ni­ca­tion, brin­ging the HfG’s crea­tive excel­lence to life in the public space. It is a key channel for promo­ting the univer­sity and its programmes, and for raising its profile through urban bran­ding. In future, it will display event announce­ments, exhi­bi­tions, student projects, important dates and ever­y­thing else happe­ning at the univer­sity.

A project such as the LED wall can only be successfully realised through colla­bo­ra­tion and required commit­ment at many levels. We would like to extend our sincere thanks to Prof. Marc Guntow for the concept, plan­ning and project super­vi­sion, and to GMG Gewer­be­im­mo­bi­lien GmbH & Co. KG and the City of Schwä­bisch Gmünd for their support. The LED wall was installed by Win-Screen, a company based in Heil­bronn. Intern­ally, the property manage­ment team, the data centre, the Univer­sity Commu­ni­ca­tions Depart­ment and many other staff members worked toge­ther enthu­si­a­sti­cally to bring the LED wall to fruition.

We are delighted that the HfG in Schwä­bisch Gmünd can no longer be overlooked!
With the new LED screen at the station, we are crea­ting an inno­va­tive link between our range of courses and real life in the urban envi­ron­ment. It is beco­ming incre­asingly important that these outstan­ding programmes are commu­ni­cated in a way that reflects the times. This modern, dynamic medium is also well suited to embed­ding the HfG more firmly in the city and enhan­cing the appeal of the station area.”