Digital Gender Gap and Social Capital in the Digital Startup World

The event will focus on the follo­wing questions:

• How can the path to self-employ­ment succeed in the digi­ta­lized world?
• What digital skills do I need as a female founder in order to start up in the digital world?
• What signi­fi­cance does the digital gender gap have for women’s start-ups?
• How can women build social capital and use it for their startups and entre­pre­neu­rial goals?
• What can society and compa­nies do to ensure that more women gain a profes­sional foot­hold in the IT sector and – as employees – remain with the company longer?

Spee­ches from rese­ar­chers & companies

Dr. Natalia Gorynia-Pfeffer, RKW Kompe­tenz­zen­trum: ​„Digital Gender Gap: what does it mean for female foun­ders? Global Entre­pre­neur­ship Monitor“

Lisa Duch­scherer, founder and mana­ging director of Naked Minds GmbH: ​„Cont­acts are my capital: how social rela­ti­onships make entre­pre­neu­rial goals possible“

Discus­sion panel

Toge­ther with Sandra Jörg (founder and CEO of Blackpin in Aalen, Germany), the spea­kers will delve into the topics of ​„social capital“, digital start-up skills and corpo­rate culture in the IT industry in a round table discus­sion: How can social capital be built up and used? What skills do I need to start-up in the digital world? What needs to change in society and in compa­nies so that more women gain a profes­sional foot­hold in the IT industry and – as employees – stay longer in the company?

Lisa Duch­scherer (from September on Bittighofer):

• Founder and GF of Naked Minds, an expert network around trans­for­ma­tion and digi­ta­liza­tion that brings people toge­ther to grow ideas, projects, and companies.
• Expe­ri­ence: SME consul­ting, auto­mo­tive industry, and venture capital from Berlin to London to New York.
• Lisa Duch­scherer gained a lot of corpo­rate expe­ri­ence in the first ten years of her career, focu­sing on sales and marke­ting and always accom­panying exci­ting digi­ta­liza­tion topics.
• Since 2019, Munich has been her home, where she founded her network Naked Minds.
• Lisa Duch­scherer is doing her PhD at Heriot-Watt Univer­sity in Edin­burgh on the topic of ​„Female Entre­pre­neur­ship & Social Capital“.
  

Dr. Natalia Gorynia-Pfeffer:

• Dr. Natalia Gorynia-Pfeffer is a consul­tant at the RKW Compe­tence Center, where she is respon­sible for the Global Entre­pre­neur­ship Monitor project.
• The RKW Compe­tence Center is a non-profit and neutral source of impulses and advice for German small and medium-sized busi­nesses. The offer is aimed at people who want to further develop their estab­lished company as well as those who want to build up a new company with their own ideas and drive. The aim is to increase compe­ti­ti­ve­ness and promote digi­tiza­tion in SMEs. The RKW Compe­tence Center is funded by the German Federal Ministry for Economic Affairs and Energy based on a reso­lu­tion of the German Bundestag.
• The Global Entre­pre­neur­ship Monitor is the only data source world­wide that enables a spatial and temporal compa­rison of the start-up rates of many count­ries on all conti­nents. Since 1999, data on start-up acti­vity and start-up atti­tudes have been coll­ected annu­ally in more than 50 count­ries. As part of the Global Entre­pre­neur­ship Monitor, start-ups in Germany are inves­ti­gated by the RKW Compe­tence Center in coope­ra­tion with Leibniz Univer­sity Hannover. 

Sandra Jörg

• Founder and CEO of Blackpin
• Stra­tegic busi­ness consul­tant, digital product deve­loper, marke­ting specia­list. Lived 10 years in the high-tech metro­polis Berlin + then 7 years in Tel Aviv. Won over 20 national and inter­na­tional awards. Deve­loped over 60 commu­ni­ties and digital products.
• The Aalen-based start-up BLACKPIN was founded in November 2016 by Sandra Jörg with the inten­tion of brin­ging the most secure busi­ness messenger to the market.
• BLACKPIN is a mobile busi­ness app for agile, loca­tion- and time-inde­pen­dent work. It enables secure team­work in an abso­lutely encrypted and closed system. BLACKPIN offers all the stan­dard func­tion­a­li­ties of a classic commu­nity messenger, such as One2One chats and multi­user chats. Voice messages can be sent and files (images, docu­ments, links, videos, sounds) can be exch­anged, and much more.

The event ​„Digital Gender Gap and Social Capital in the Digital Start-Up World“ is being held in coope­ra­tion with Kontakt­stelle Frau und Beruf Ostwürt­tem­berg.

Back­ground
The event is part of the series ​„Women and IT“ of the Kontakt­stelle Frau und Beruf Ostwürt­tem­berg – Ostalb­kreis as well as the annual theme of the Kontakt­stellen Frau und Beruf ​„Let’s go digit@l!“.

Addi­tional infor­ma­tion / film refe­rence
As part of the series Women and IT, the film ​„Wir sind IT-Frauen“ (We are IT women) was produced at the begin­ning of the year by the Contact Point Women and Jobs Ostwürt­tem­berg – Ostalb­kreis, showing IT women from the Ostalb­kreis. One of the prot­ago­nists is Sandra Jörg from BLACKPIN. Feel free to have a look: https://www.frau-beruf.info/mediathek/video/

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