goCon­sul­ting

The goHfG consul­ting approach is based on Tran­sac­tional Analysis and systemic cons­truc­ti­vism, their respec­tive models, methods & mind sets. Depen­ding on the focus chosen for each session, we analyse exis­ting self-regu­la­tion or orga­ni­sing patterns and empower the deve­lo­p­ment and testing of more adapted and sensible approa­ches to problem-solving. The goal of our coaching is to encou­rage auto­nomy and to enhance effectiveness.

This approach in our coaching is accom­pa­nied by the follo­wing contents and topics that can be talked about depen­ding on the issues and phases of development:

• overall professional/​career strategy
• personal goal-setting
• defi­ni­tion of inte­rests and values
• deve­lo­p­ment of personal strengths and competencies
• shar­pe­ning of profes­sional profile and pitch presentation
• orien­ta­tion for founders
• foun­ding team development
• finding team members
• clari­fying roles and preven­ting conflict
• design and product development
• user and customer centricity
• Value Propo­si­tion Canvas
• stake­holder analysis / analysis of project environment
• Busi­ness Model Canvas
• intellec­tual property rights
• market analysis
• value graphs
• proto­ty­ping
• vali­da­tion
• finan­cing / aid opportunities
• sear­ching coope­ra­tion and partnerships
• pitching for investors/​business angels
• network stra­te­gies
• marke­ting strategies
• EXIST scho­lar­ship
• prototype/​serial production
• sales

The goTeam orga­nizes and mode­rates all events and advises students and start-up teams.

The goCrew supports us during the semester as rese­arch assistants with our tasks and ensures the connec­tion to the study programs at the HfG.

goProfs use their exper­tise to advise students inte­rested in foun­ding a company and provide networ­king support.

The goal of the start-up offen­sive of the Univer­sity of Applied Sciences Schwä­bisch Gmünd

goHfG consists out of these components:

goScou­ting
Regional and national experts from busi­ness, the public, and educa­tion (scouts) syste­ma­ti­cally screen the exhi­bited term papers and theses and iden­tify teams & projects with potential.

goEducation/​goWorkshops
Work­shops to further develop projects/start-up ideas into an initial busi­ness model and perso­na­lity deve­lo­p­ment to discover important entre­pre­neu­rial quali­ties, such as orga­niza­tional skills and imple­men­ta­tion skills, resi­li­ence and self-leader­ship, conflict manage­ment, and coope­ra­tive beha­vior.
Topics include busi­ness manage­ment, such as product life cycle, busi­ness model canvas, busi­ness plan, customer orien­ta­tion, market analysis, network stra­te­gies, legal forms.

goMen­to­ring
Students and teams can get in touch with part­ners from the start-up ecosystem.

goWo*Man
In dialogue formats, videos, illus­tra­tions, blog posts, and podcasts, foun­ders, entre­pre­neurs, and teams are inter­viewed on the topic of foun­ding, and gender issues are high­lighted. The start-up role models serve as orien­ta­tion and encou­ra­ge­ment. Through the dialogue formats, the foun­ding process and the asso­ciated emotions become more tangible.

Group coaching on (gender-specific) commu­ni­ca­tion in the team to streng­then trust and commu­ni­ca­tion skills and to sustain­ably improve control in the team.

goCon­nec­ting
Networ­king events with students (inclu­ding busi­ness admi­nis­tra­tion and tech­no­logy) and part­ners of various coope­ra­tions of goHfG to expand the foun­ding team competencies.

goStart
Concrete support for start-ups by provi­ding advice on finan­cing and funding oppor­tu­ni­ties and by estab­li­shing needs-based cont­acts with players in the (regional) economy.