Alter­nativ gerne per Mail oder Telefon:
ed.dneumg-gfh@rebew.a‑einafets | Telefon: 07171 602 – 601

Feed­back zur Beratung

What you can expect in 90 minutes of start-up consulting:

We start the consul­ting process with a short intro­duc­tion of goHfG so that you get an over­view of our services. The person who will accom­pany you through the consul­ta­tion will also intro­duce them­selves to you. Then it’s your turn: we want to get to know you and your project better – and learn more about what moti­vates you and where you stand in the imple­men­ta­tion process.

Here are a few examples of the ques­tions we can discuss and work on toge­ther in the consultation:
  • What could my career path look like and what role do entre­pre­neur­ship and self-employ­ment play in it?

  • What are my strengths and how do I sharpen my profes­sional profile?

  • Which indi­vi­dual entre­pre­neu­rial compe­ten­cies do I have and do I still want to develop? How can I develop personally?

  • How can I posi­tion myself?

  • How can I/​we orga­nize our project and team effec­tively? How do we imple­ment stra­tegic plan­ning towards entre­pre­neur­ship (value propo­si­tion, market analysis, busi­ness model deve­lo­p­ment, busi­ness plan, financing)? 

Our approach to consulting

The goHfG consul­ting approach is based on Tran­sac­tional Analysis and systemic cons­truc­ti­vism, their respec­tive models, methods & mind sets. Depen­ding on the focus chosen for each session, we analyse exis­ting self-regu­la­tion or orga­ni­sing patterns and empower the deve­lo­p­ment and testing of more adapted and sensible approa­ches to problem-solving. The goal of our coaching is to encou­rage auto­nomy and to enhance effectiveness.

This approach in our coaching is accom­pa­nied by the follo­wing contents and topics that can be talked about depen­ding on the issues and phases of development:

  • overall professional/​career strategy
  • personal goal-setting
  • defi­ni­tion of inte­rests and values
  • deve­lo­p­ment of personal strengths and competencies
  • shar­pe­ning of profes­sional profile and pitch presentation
  • orien­ta­tion for founders
  • foun­ding team development
  • finding team members
  • clari­fying roles and preven­ting conflict
  • design and product development
  • user and customer centricity
  • Value Propo­si­tion Canvas
  • stake­holder analysis / analysis of project environment
  • Busi­ness Model Canvas
  • intellec­tual property rights
  • market analysis
  • value graphs
  • proto­ty­ping
  • vali­da­tion
  • finan­cing / aid opportunities
  • sear­ching coope­ra­tion and partnerships
  • pitching for investors/​business angels
  • network stra­te­gies
  • marke­ting strategies
  • EXIST scho­lar­ship
  • prototype/​serial production
  • sales


Persön­lich hat mich die Bera­tung und die Reflek­tion über persön­liche Stärken und Schwä­chen dabei unter­stützt in verschie­dene Rich­tungen zu denken, und meinen Blick­winkel erwei­tert. Erst durch die Bera­tung ist mir die Option der Grün­dung klar geworden. Warum warten und auf was? Geholfen hat mir auch, dass Sorgen und Ängste bespro­chen und real einge­ordnet werden.“
Alex­andra Lieb
Die goBe­ratung hat mich dabei unter­stützt, mein Kunden- und Kolle­gen­netz­werk weiter auszu­bauen, Ideen zur Grün­dung weiter zu konkre­ti­sieren und neue stra­te­gi­sche Ansätze gemeinsam zu entwi­ckeln. Aber auch in Bezug auf das Praxis­se­mester und Bewer­bungen haben die Bera­tungen sehr weitergeholfen.
Tim Ritter
Die Teil­nahme an den Bera­tungs­ge­sprä­chen von goHfG war für mich eine äußerst wert­volle Erfah­rung. Diese Gespräche boten mir die Möglich­keit, eine klare Perspek­tive darüber zu gewinnen, wo ich aktuell mit meinem Projekt stehe und welche Rich­tung ich in Zukunft einschlagen möchte. Darüber hinaus hat mich die Unter­stüt­zung von goHfG hervor­ra­gend auf den goAward vorbe­reitet. Die Hilfe­stel­lungen und der quali­fi­zierte Rat des Teams waren entschei­dend für meinen Fort­schritt und meine Vorbe­rei­tung. Ich bin sehr dankbar für diese Gele­gen­heit und freue mich darauf, weiterhin von solch berei­chernden Erfah­rungen zu profitieren.”
Koray Hergül


The goTeam orga­nizes and mode­rates all events and advises students and start-up teams.

Prof. Gerhard Reichert

Prof. Gerhard Reichert

goHfG Projektleiter | Coach

 Carolin Morlock

Carolin Morlock

goHfG Lead
Systemische Beraterin | Coach

 Stefanie Weber

Stefanie Weber

goHfG Projektassistenz
Ansprechpartnerin für Beratungstermine

 Thomas Schönweitz

Thomas Schönweitz

CEO Whitespring | Lecturer
Speaker | Coach


goProfs use their exper­tise to advise students inte­rested in foun­ding a company and provide networ­king support.

Prof. Dr. Ulrich Barnhöfer

Prof. Dr. Ulrich Barnhöfer

Digital Product Design and Development

Prof. Dr. Dagmar Rinker

Prof. Dr. Dagmar Rinker

stellvertretende Vorsitzende des Hochschulrats


The goal of the start-up offen­sive of the Univer­sity of Applied Sciences Schwä­bisch Gmünd

With goHfG, we want to sensi­tize you to the topic of foun­ding and support you with your projects with the goCoa­ching on the way to a start-up.

Our crea­tive poten­tial at the HfG, such as the more than 500 soci­ally rele­vant and market-oriented HfG semester and final projects per semester, are rarely imple­mented. We want to acti­vate this untapped poten­tial for the future.

Our goal with the EXIST funding is to estab­lish a percep­tible and acti­vating start-up culture at the HfG as well as the crea­tion of neces­sary frame­work condi­tions and networ­king for inno­va­tive and high-growth start-ups to create future-proof jobs in the region in the medium term and to make targeted poten­tials sustain­ably usable.


goHfG consists out of these components:

goStruc­ture | Graphic: goHfG

Regional and national experts from busi­ness, the public, and educa­tion (scouts) syste­ma­ti­cally screen the exhi­bited term papers and theses and iden­tify teams & projects with potential.

Work­shops to further develop projects/start-up ideas into an initial busi­ness model and perso­na­lity deve­lo­p­ment to discover important entre­pre­neu­rial quali­ties, such as orga­niza­tional skills and imple­men­ta­tion skills, resi­li­ence and self-leader­ship, conflict manage­ment, and coope­ra­tive beha­vior.
Topics include busi­ness manage­ment, such as product life cycle, busi­ness model canvas, busi­ness plan, customer orien­ta­tion, market analysis, network stra­te­gies, legal forms.

Students and teams can get in touch with part­ners from the start-up ecosystem.

In dialogue formats, videos, illus­tra­tions, blog posts, and podcasts, foun­ders, entre­pre­neurs, and teams are inter­viewed on the topic of foun­ding, and gender issues are high­lighted. The start-up role models serve as orien­ta­tion and encou­ra­ge­ment. Through the dialogue formats, the foun­ding process and the asso­ciated emotions become more tangible.

Group coaching on (gender-specific) commu­ni­ca­tion in the team to streng­then trust and commu­ni­ca­tion skills and to sustain­ably improve control in the team.

Networ­king events with students (inclu­ding busi­ness admi­nis­tra­tion and tech­no­logy) and part­ners of various coope­ra­tions of goHfG to expand the foun­ding team competencies.

Concrete support for start-ups by provi­ding advice on finan­cing and funding oppor­tu­ni­ties and by estab­li­shing needs-based cont­acts with players in the (regional) economy.

Gefördert durch

gefördert durch Bundesministerium für Wirtschaft und Klimaschutz – exist