What you can expect in 90 minutes of start-up consulting:
We start the consulting process with a short introduction of goHfG so that you get an overview of our services. The person who will accompany you through the consultation will also introduce themselves to you. Then it’s your turn: we want to get to know you and your project better – and learn more about what motivates you and where you stand in the implementation process.
Here are a few examples of the questions we can discuss and work on together in the consultation:
What could my career path look like and what role do entrepreneurship and self-employment play in it?
What are my strengths and how do I sharpen my professional profile?
Which individual entrepreneurial competencies do I have and do I still want to develop? How can I develop personally?
How can I position myself?
How can I/we organize our project and team effectively? How do we implement strategic planning towards entrepreneurship (value proposition, market analysis, business model development, business plan, financing)?
Our approach to consulting
The goHfG consulting approach is based on Transactional Analysis and systemic constructivism, their respective models, methods & mind sets. Depending on the focus chosen for each session, we analyse existing self-regulation or organising patterns and empower the development and testing of more adapted and sensible approaches to problem-solving. The goal of our coaching is to encourage autonomy and to enhance effectiveness.
This approach in our coaching is accompanied by the following contents and topics that can be talked about depending on the issues and phases of development:
- overall professional/career strategy
- personal goal-setting
- definition of interests and values
- development of personal strengths and competencies
- sharpening of professional profile and pitch presentation
- orientation for founders
- founding team development
- finding team members
- clarifying roles and preventing conflict
- design and product development
- user and customer centricity
- Value Proposition Canvas
- stakeholder analysis / analysis of project environment
- Business Model Canvas
- intellectual property rights
- market analysis
- value graphs
- financing / aid opportunities
- searching cooperation and partnerships
- pitching for investors/business angels
- network strategies
- marketing strategies
- EXIST scholarship
- prototype/serial production
The goTeam organizes and moderates all events and advises students and start-up teams.
Prof. Gerhard Reichert
goHfG Projektleiter | Coach
Systemische Beraterin | Coach
Ansprechpartnerin für Beratungstermine
The goCrew supports us during the semester as research assistants with our tasks and ensures the connection to the study programs at the HfG.
goProfs use their expertise to advise students interested in founding a company and provide networking support.
Prof. Dr. Ulrich Barnhöfer
Digital Product Design and Development
Prof. Dr. Dagmar Rinker
stellvertretende Vorsitzende des Hochschulrats
The goal of the start-up offensive of the University of Applied Sciences Schwäbisch GmündWith goHfG, we want to sensitize you to the topic of founding and support you with your projects with the goCoaching on the way to a start-up.
Our creative potential at the HfG, such as the more than 500 socially relevant and market-oriented HfG semester and final projects per semester, are rarely implemented. We want to activate this untapped potential for the future.
Our goal with the EXIST funding is to establish a perceptible and activating start-up culture at the HfG as well as the creation of necessary framework conditions and networking for innovative and high-growth start-ups to create future-proof jobs in the region in the medium term and to make targeted potentials sustainably usable.
goHfG consists out of these components:
Regional and national experts from business, the public, and education (scouts) systematically screen the exhibited term papers and theses and identify teams & projects with potential.
Workshops to further develop projects/start-up ideas into an initial business model and personality development to discover important entrepreneurial qualities, such as organizational skills and implementation skills, resilience and self-leadership, conflict management, and cooperative behavior.
Topics include business management, such as product life cycle, business model canvas, business plan, customer orientation, market analysis, network strategies, legal forms.
Students and teams can get in touch with partners from the start-up ecosystem.
In dialogue formats, videos, illustrations, blog posts, and podcasts, founders, entrepreneurs, and teams are interviewed on the topic of founding, and gender issues are highlighted. The start-up role models serve as orientation and encouragement. Through the dialogue formats, the founding process and the associated emotions become more tangible.
Group coaching on (gender-specific) communication in the team to strengthen trust and communication skills and to sustainably improve control in the team.
Networking events with students (including business administration and technology) and partners of various cooperations of goHfG to expand the founding team competencies.
Concrete support for start-ups by providing advice on financing and funding opportunities and by establishing needs-based contacts with players in the (regional) economy.