Team Development & Empowerment
Creativity, willingness and ability to learn, initiative, goal-oriented action, readiness for risks, innovation, self-efficacy, sense of responsibility and the ability to learn from personal experiences are among the most important entrepreneurial competences.
Male and female students weigh these competences against their personalities in different ways, but will still be confronted with different role models during their lives. Frequently, a start-up founder is presented as a masculine hero, who bravely takes a stand against difficult working conditions. This model is seen as counterproductive and alienating (and not only for women), as this idea hides the collective and team-based aspects of start-ups. Current studies show that the majority of successful companies were founded with diverse teams, and that mixed-sex teams are more successful.
With over 50% of female students at the HfG, it is important to have suitable discourse. The measures of goWo*Man strive to break down the culturally-anchored stereotypes by presenting success stories of mixed start-up teams and heroines, as inspiration and encouragement.
As soon as a team is founded, the success and survival depend on the trust between its members. For that reason, the goHfG-team offers start-up teams the opportunity to participate in a team development training, to get to know their strengths and room for improvement better, along with the other team members. Students can then better recognize their own contributions to the team’s success, and improve their own self-management and leadership within the team. This offer applies for all start-up teams. Diverse teams have a wider range of content available, such as an introduction to gender-specific language and connected behaviors. For example, men can misinterpret the perspectives of women colleagues, and the other way around. Communication workshops are a solution to get to know and appreciate unfamiliar procedures.