Data Protec­tion Statement

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Data protec­tion state­ment for this website and further infor­ma­tion on the duty to inform in accordance with Art. 13 DSGVO when personal data is collected from the person concerned

This data protec­tion decla­ra­tion (Version: DSGVO 1.0 of 27.06.2018) was created by:

German Data Protec­tion Agency Data Protec­tion Office Munich – www.deutsche-datenschutzkanzle…

Data protec­tion

We, the Univer­sity of Applied Sciences Schwä­bisch Gmünd, are respon­sible for this website and, as a provider of a tele­ser­vice, are obliged to inform you at the begin­ning of your visit to our website about the type, extent and purposes of the collec­tion and use of personal data in a precise, trans­pa­rent, under­stand­able and easily acces­sible form in clear and simple language. The content of the infor­ma­tion must be acces­sible to you at all times. We are there­fore obliged to inform you which personal data are collected or used. Personal data is defined as all infor­ma­tion rela­ting to an iden­ti­fied or iden­ti­fiable natural person.

We attach great impor­t­ance to the secu­rity of your data and compli­ance with data protec­tion regu­la­tions. The collec­tion, proces­sing and use of personal data is subject to the provi­sions of the curr­ently appli­cable Euro­pean and national laws.

With the following data protec­tion decla­ra­tion we would like to show you how we handle your personal data and how you can contact us:

Univer­sity of Applied Sciences for Design Schwä­bisch Gmünd
Rector-Klaus-Straße 100
73525 Swabian Gmünd

E‑mail: ed.dneumg-gfh@tairaterkes
Phone: +49 7171 602 – 600

Autho­rized to repre­sent: Prof. Ralf Dringenberg

Our data protec­tion officer

You can contact our data protec­tion officer with ques­tions as follows:

Maxi­mi­lian Musch
German data protec­tion law firm
Richard-Wagner-Strasse 2
88094 Ober­teu­ringen

E‑mail: ed.ksdd@hcsum
Web: www.deutsche-datenschutzkanzlei…

For better under­stan­ding, our privacy policy does not diffe­ren­tiate between the sexes. In the sense of equal treat­ment, corre­spon­ding terms apply to both genders.

What the terms used, such as personal data“ or their proces­sing“, mean can be found in Article 4 of the EU Basic Data Protec­tion Regu­la­tion (DSGVO).

The personal data of users processed within the scope of this website includes inven­tory data (e.g. names and addresses of custo­mers), contract data (e.g. services used, names of clerks, payment infor­ma­tion), usage data (e.g. websites visited by our website, inte­rest in our products) and content data (e.g. entries in the contact form).

User“ here includes all cate­go­ries of data proces­sing data of affected persons. These include, for example, our busi­ness part­ners, custo­mers, inte­rested parties and other visi­tors to our online offering.

Privacy policy

We guarantee that we collect, process, store and use your data only in connec­tion with the proces­sing of your enqui­ries and for internal purposes as well as to provide you with the requested services or contents.

Basics of data processing

We process personal data of users only in compli­ance with the rele­vant data protec­tion regu­la­tions. User data will only be processed if the following legal permis­sions apply:

Due to our legi­ti­mate inte­rests (i.e. inte­rest in the analysis, opti­mi­sa­tion and economic opera­tion and secu­rity of our website in the sense of Art. 6 Para. 1 lit. f. DSGVO, in parti­cular in measu­ring reach, crea­ting profiles for adver­ti­sing and marke­ting purposes as well as collec­ting access data and using the services of third-party providers)

We would like to show you where the above legal bases are regu­lated in the DSGVO:

Consent Art. 6 para. 1 lit. a. and Art. 7 DSGVO

Proces­sing for the perfor­mance of our services and the execu­tion of contrac­tual measures Art. 6 para. 1 lit. b. DSGVO

Proces­sing to fulfil our legal obli­ga­tions Art. 6 para. 1 lit. c. DSGVO

Proces­sing to safe­guard our legi­ti­mate inte­rests Art. 6 para. 1 lit. f. DSGVO

Data trans­mis­sion to third parties

Data will only be passed on to third parties within the frame­work of the legal requi­re­ments. We only pass on user data to third parties if this is necessary, for example, for contrac­tual purposes or on the basis of justi­fied inte­rests in the economic and effec­tive opera­tion of our business.

If we use subcon­trac­tors to provide our services, we take appro­priate legal precau­tions as well as appro­priate tech­nical and orga­niz­a­tional measures to ensure the protec­tion of personal data in accordance with the rele­vant legal regulations.

We would like to point out that due to the use of Google Analy­tics, data is trans­ferred when using our website.

Data transfer to a third country or an inter­na­tional orga­ni­sa­tion
Third coun­tries are coun­tries where the DSGVO is not a directly appli­cable law. In principle, this includes all coun­tries outside the EU or the Euro­pean Economic Area.

Data is trans­ferred to a third country or an inter­na­tional orga­ni­sa­tion. This takes into account the exis­tence of appropriate/​appropriate guaran­tees and the avai­la­bi­lity of enfor­ce­able rights and effec­tive legal reme­dies.

You can obtain a copy of the appro­priate guaran­tees by clicking on the links below:

- Stan­dard contrac­tual clauses:…

Your personal data
We adhere to the princi­ples of data economy and data avoid­ance. This means that we only store the data you provide us with for as long as is necessary to fulfil the afore­men­tioned purposes or as required by the various storage periods stipu­lated by law. If the respec­tive purpose no longer applies or if the corre­spon­ding periods expire, your data will be routi­nely blocked or deleted in accordance with the statu­tory provi­sions.

For this purpose we have created an internal company concept to ensure this proce­dure.

If you contact us by e‑mail, tele­phone, fax etc., you agree to elec­tronic commu­ni­ca­tion. Personal data will be collected when you contact us. Which data is collected in the case of a contact form can be seen from the respec­tive contact form. The infor­ma­tion you provide is stored exclu­si­vely for the purpose of proces­sing your enquiry and for possible follow-up ques­tions.

We would like to give you the legal basis for this:

Proces­sing for the purpose of fulfil­ling our services and imple­men­ta­tion of contrac­tual measures Art. 6 para. 1 lit. b. DSGVO
Proces­sing to safe­guard our legi­ti­mate inte­rests Art. 6 para. 1 lit. f. DSGVO

We would like to point out that e‑mails can be read or changed without autho­riz­a­tion and unno­ticed. Further­more, we would like to point out that we use soft­ware to filter unwanted e‑mails (spam filter). The spam filter can reject e‑mails if they are wrongly iden­ti­fied as spam by certain features.

What rights do you have?

a) Right to infor­ma­tion
You have the right to obtain infor­ma­tion about your stored data free of charge. Upon request, we will inform you in writing in accordance with appli­cable law which of your personal data we have stored. This also includes the origin and reci­pi­ents of your data as well as the purpose of the data proces­sing.

b) Right to correc­tion
You have the right to correct your data stored with us if it is incor­rect. In doing so, you can demand a limi­ta­tion of the proces­sing, e.g. if you dispute the correct­ness of your personal data.

c) Right to block
You can also have your data blocked. In order that a blockage of your data can be consi­dered at any time, this data must be kept in a block file for control purposes.

d) Right to dele­tion
You can also request the dele­tion of your personal data, as long as there is no legal obli­ga­tion to keep records. If such an obli­ga­tion exists, we will block your data upon request. If the rele­vant legal requi­re­ments are met, we will delete your personal data even without a corre­spon­ding request on your part.

e) Right to data trans­fe­ra­bi­lity
You have the right to request that we provide the personal infor­ma­tion you provide to us in a format that allows it to be trans­ferred to another entity.

f) Right of appeal to a super­vi­sory autho­rity
You have the possi­bi­lity to lodge a comp­laint with one of the data protec­tion super­vi­sory autho­ri­ties
to turn around.

(g) Right of appeal to a super­vi­sory autho­rity
You have the possi­bi­lity to lodge a comp­laint with one of the data protec­tion super­vi­sory autho­ri­ties
to turn around.

The State Commis­sioner for Data Protec­tion and Freedom of Infor­ma­tion of Baden-Würt­tem­berg
Postal address: Post­fach 10 29 32, 70025 Stutt­gart, Germany
Address: König­straße 10a, 70173 Stutt­gart, Germany
Phone +49 711 615541 – 0
Fax: +49 711 615541 – 15
e‑mail: ed.lwb.kwm@elletstsop

Web: https://www.baden-wuerttemberg… Comp­laint form of the can be opened via the following link:

b) Right of objec­tion
You have the possi­bi­lity at any time to object to the use of your data for internal purposes with effect for the future

Protec­tion of minors

Personal infor­ma­tion may only be made avail­able to us by persons under the age of 16 with the express consent of a parent or guar­dian. This data will be processed in accordance with this privacy policy.

Server log files

The provider of the pages auto­ma­ti­cally collects and stores infor­ma­tion in so-called server log files, which your browser auto­ma­ti­cally trans­mits to us. These are:

- Browser type and browser version
- Opera­ting system used
- Referrer URL
- Host name of the acces­sing computer
- Time of the server request
- IP address

This data is not merged with other data sources.

The basis for data proces­sing is Art. 6 Par. 1 lit. f. DSGVO, which permits data proces­sing to safe­guard our legi­ti­mate inte­rests, and Art. 6 para. 1 lit. b DSGVO, which permits the proces­sing of data for the fulfilment of a contract or pre-contrac­tual measures.


We use cookies. Cookies are small text files that are stored locally in the cache of your internet browser. The cookies enable the reco­gni­tion of your internet browser. The files are used to help the browser to navi­gate through the online offer and to be able to use all func­tions to the full extent.

Our online offer is used: Browser Cookies / Flash Cookies

Control of cookies by the user

Browser-Cookies: You can set all brow­sers to accept cookies only on demand. You can also set your browser to only accept cookies from pages you are curr­ently visi­ting. All brow­sers offer func­tions that enable the selec­tive dele­tion of cookies. The accep­t­ance of cookies can also be deac­ti­vated gene­rally, however, in this case restric­tions in the user-friend­li­ness of this online offer must be accepted.

Flash cookies: Flash cookies are the (locally) stored settings of the Flash Player. However, these are not browser cookies that are managed by the respec­tive browser settings, but sepa­r­ately via the settings manager of the Flash Player. External link:… from First-Party Cookies (Google Analy­tics Cookie)
Google Analy­tics log cookies:

- Unique users – Google Analy­tics cookies capture and group your data. All acti­vi­ties during a visit are summa­rized. By setting Google Analy­tics cookies, a distinc­tion is made between users and unique users.

- User acti­vi­ties – Google Analy­tics cookies also store data about the start and end time of a visit to the website and how many pages you have viewed. When the browser is closed or if the user is inac­tive for a longer period of time (stan­dard 30 minutes), the user session is termi­nated and the cookie records the visit as termi­nated. The date and time of the first visit are also recorded. The total number of visits per unique user is also recorded. External link:… can prevent the collec­tion of data gene­rated by the cookie and related to the use of the online offer (inclu­ding your IP address) to Google and the proces­sing of this data by Google by down­loading and instal­ling the following link in the browser plug-in:
External link:… Infor­ma­tion can be found under the item Web analysis service Google Analy­tics / Universal Analy­tics“.

Use of third-party cookies

In our online offer, third party provi­ders set [addi­tional] cookies (third-party cookies) by impor­ting edito­rial texts or adver­ti­se­ments. Third party provi­ders are also subject to strict data protec­tion regu­la­tions regar­ding the avai­la­bi­lity of personal data.

Life­time of the cookies used

Cookies are managed by the web server of our online offer. This online offer uses:
Tran­sient cookies/​session cookies (one-time use)
Life­time: Until the closing of this online offer

Disable or remove cookies (opt-out)

Every web browser offers options to restrict and delete cookies. For more infor­ma­tion, visit the following websites:
- Internet Explorer:…
- Firefox:…
- Google Chrome:…
- Safari:‑d… Google Analy­tics / Universal Analy­tics
We use Google Analy­tics, a web analysis service of Google Inc. („Google“). Google Analy­tics uses cookies“, which are text files that are stored on your computer and which allow you to access your personal data.

The infor­ma­tion gene­rated by the cookie about the use of this website is usually trans­ferred to a Google server in the USA and stored there. A data transfer to a third country there­fore takes place. It is taken into account that corre­spon­dingly suitable/​appropriate guaran­tees exist and that enfor­ce­able rights and effec­tive legal reme­dies are avail­able to you.

You can obtain a copy of the appro­priate guaran­tees by clicking on the links below:
- Stan­dard contrac­tual clauses:

the acti­va­tion of IP-anony­mi­sa­tion in our online offer, your IP address will however be shor­tened by Google within member states of the Euro­pean Union or in other contrac­ting states of the Agree­ment on the Euro­pean Economic Area before.

Only in excep­tional cases will the full IP address be trans­ferred to a Google server in the USA and shor­tened there. On our behalf, Google will use this infor­ma­tion to evaluate the use of the online offer, to compile reports on the acti­vi­ties of the online offer and to provide us with further services asso­ciated with the use of the online offer and the use of the Internet. The IP address trans­mitted by your browser within the frame­work of Google Analy­tics is not combined with other data from Google. You can prevent the storage of cookies by making the appro­priate setting in your browser soft­ware. However, we would like to point out that in this case not all func­tions of this online offer can be used to their full extent.

We would like to point out that this website uses Google Analy­tics with the exten­sion _​anonymizeIp()“ and there­fore IP addresses are only processed in abbre­viated form in order to exclude the possi­bi­lity of direct personal refe­rences.

The data sent by us and linked to cookies, user IDs (e.g. user ID) or adver­ti­sing IDs are auto­ma­ti­cally deleted after 14 months. Data whose reten­tion period has been reached is auto­ma­ti­cally deleted once a month. You can find more infor­ma­tion on terms of use and data protec­tion at… or under… can also prevent the collec­tion of data gene­rated by the cookie and related to the use of the online offer (inclu­ding your IP address) to Google and the proces­sing of this data by Google by down­loading and instal­ling a browser plug-in via the following link:… to the browser plug-in or within brow­sers on mobile devices, the following link applies in order to set an opt-out cookie, which will prevent the collec­tion by Google Analy­tics within this website in the future (this opt-out cookie only works in this browser and only for this domain, delete the cookies in this browser, click the link again)

Use of tools, marke­ting services

Here you will find a list of the tools and marke­ting services used, followed by the respec­tive detailed explana­tions.

1. Google Analy­tics and Google-Re/Mar­ke­ting Services

2. face­book plugins (like button)

3. face­book visitor action pixel

4. insta­gram

Use of Face­book plug-ins (like button)

On this page a Face­book Share Button“ from Face­book Inc., 1601 South Cali­fornia Avenue, Palo Alto, CA 94304, USA („Face­book“) is inte­grated. You can reco­gnize this button on this page by the Face­book logo.

The Face­book Share Button“ is set up in accordance with data protec­tion regu­la­tions. Only when you click on the Face­book Share Button“ on this page (and only then) will a direct connec­tion be estab­lished between your browser and the Face­book server. Face­book receives the infor­ma­tion that you have called up a corre­spon­ding page of the offer with your IP address. If you are not a member of Face­book, it is still possible for Face­book to find out and save your IP address. If you click on the Face­book Share Button“ while you are logged into your Face­book account, you can link the contents of our pages on your Face­book profile. In this case, Face­book can assign the visit to your account. If you are a member of Face­book and do not want infor­ma­tion about your visit to our website to be passed on to Face­book, you must log out of Face­book before you visit our website.

We would like to point out that we, as the provider of the site, have no know­ledge of the content of the trans­mitted data or its use by Face­book. The purpose and scope of the data collec­tion and the further proces­sing and use of the data by Face­book as well as your rights in this regard and setting options for protec­ting your privacy can be found in the Face­book privacy policy at… base this use on Art. 6 Para. 1 lit.f DSGVO: the proces­sing is carried out to design our website in line with requi­re­ments and is there­fore necessary to protect our legi­ti­mate inte­rests.

Use of the Face­book visitor action pixel

With your consent, the visitor action pixel“ of Face­book Inc, 1601 South Cali­fornia Avenue, Palo Alto, CA 94304, USA („Face­book“) is used within our website.

The Visitor Action Pixel“ can be used to track actions of users when they are redi­rected to a provi­der’s website by clicking on a Face­book adver­ti­se­ment. This enables us to measure the effec­ti­ve­ness of Face­book Ads for statis­tical and market rese­arch purposes and to opti­mize our marke­ting efforts accord­ingly. The collected data is anony­mous to us, we cannot view or draw conclu­sions about the personal data of indi­vi­dual users.

Face­book stores and processes this data. Face­book can there­fore assign this data to your Face­book account. You can enable Face­book and its part­ners to place adver­ti­se­ments on and outside of Face­book. A cookie can also be stored on your computer for these purposes. You can find more detailed infor­ma­tion on the collec­tion and use of data by Face­book and on your rights and options for protec­ting your privacy in this regard in the Face­book data guide­lines:… Consent to the use of the Face­book visitor action pixel may only be given by users who are older than 13 years of age. You can revoke this consent.

You can object to the collec­tion by the Face­book pixel and use of your data to display Face­book ads. To control what types of ads are displayed to you within Face­book, you can go to the page set up by Face­book and follow the inst­ruc­tions on usage-based adver­ti­sing settings: The settings are plat­form-inde­pen­dent, which means they apply to all devices, such as desktop compu­ters or mobile devices.

You may also opt-out of the use of cookies for audi­ence measu­re­ment and adver­ti­sing purposes by visi­ting the Network Adver­ti­sing Initia­tive opt-out page ( and addi­tio­nally the U.S. website ( or the Euro­pean website (

We base this use on Art. 6 para. 1 lit.a DSGVO.

Use of Insta­gram

Func­tions of the Insta­gram service are inte­grated on our pages. These func­tions are offered by Insta­gram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA inte­grated. If you are logged in to your Insta­gram account, you can link the contents of our pages to your Insta­gram profile by clicking the Insta­gram button. This allows Insta­gram to asso­ciate your visit to our sites with your account. We would like to point out that we, as the provider of the pages, have no know­ledge of the content of the trans­mitted data or its use by Insta­gram.

For more infor­ma­tion, please refer to Insta­gram’s privacy policy:… base this use on art. 6 para.1 lit.a DSGVO.

Use of YouTube

Our online offer includes func­tions of the YouTube service for displaying and playing videos. These func­tions are offered by YouTube, LLC 901 Cherry Ave. San Bruno, CA 94066 USA. Further infor­ma­tion can be found in the YouTube privacy policy.

This uses the enhanced privacy mode, which, according to the provider, does not initiate the storage of user infor­ma­tion until the video(s) is played.

When play­back of embedded YouTube videos is started, YouTube uses cookies to collect infor­ma­tion about user beha­vior. According to infor­ma­tion provided by Youtube, these serve, among other things, to collect video statis­tics, improve user-friend­li­ness and prevent abusive beha­viour. Inde­pen­dent of a play­back of the embedded videos, a connec­tion to the Google network Double­Click“ is estab­lished each time our online offer is accessed, which can trigger further data proces­sing proce­dures without our influence.

For more details on the use of cookies on YouTube, please see the YouTube privacy policy at:… our privacy policy
We reserve the right to adapt our data protec­tion decla­ra­tion from time to time so that it always meets the current legal requi­re­ments or to imple­ment changes to our services in the data protec­tion decla­ra­tion. This could, for example, concern the intro­duc­tion of new services. The new data protec­tion decla­ra­tion then applies to your next visit.

Brand protec­tion

Every company or trade­mark mentioned here is the property of the respec­tive company. The mention of trade­marks and names is for infor­ma­tion purposes only.

Russia-specific regu­la­tions

The following applies to users resi­dent in the Russian Fede­ra­tion:

The above services of our online offer are not intended for citi­zens of the Russian Fede­ra­tion who are resi­dent in Russia.

If you are a Russian citizen resi­dent in Russia, you are hereby expressly informed that any personal data you provide to us via this online service is solely at your own risk and respon­si­bi­lity. You further agree that you will not hold us respon­sible for any failure to comply with the laws of the Russian Federation.