SD Module 4230

Module code


Module title

Theory and Research II


Strategic Design

Module type

Theory of Communication and Media: required
Science: optional required
Units in this section of the module and in Theory and Research II can be taken during the first two semesters after you have chosen your own specialization.

Module form


Duration of module

1 semester

Offered in

winter and summer semesters

Studio workload

60 hours

Self-directed workload

120 hours

ECTS credit points


Module leader

Prof. Dr. habil. Georg Kneer

Email address

e-mail address

Learning outcomes

After completing this module successfully you will be capable of analyzing complex theories of communication and media independently and of presenting the results professionally. You will be capable of reflecting on the interdependence of design and media innovations and of generating concepts for design and planning iteratively from of results. Within your individual specialization you will be capable to discussing and evaluating the ecological, legal, ergonomic, cognitive, and semiotic aspects of designed artefacts and their exhibition characteristics.

Module content

New approaches in the communication and media sciences such as post-structuralism, deconstructionism, and system theory. Current theories on the end of the book culture and the rise of the digital age. History of aesthetics from the Enlightenment to the Postmodern. Sustainability balances and ecological footprints. Contract, immaterial property, and patent laws. Complexity and man-machine interaction. Safety issues in the user-oriented design of guidance systems. Multiple theories of natural and artificial intelligence. Paradigm change in the cognitive sciences: connectionism. Theories of selected research areas in semiotics: signal, information, and sign. Sign-based systems and processes. Complex approaches to the theory and practice of planning, execution, and evaluation of exhibitions.

Module teaching units

– Theory of Communication and Media (2 contact hours)
– Science (2 contact hours):
a) Theory of exhibitions
b) Aesthetics
c) Ergonomics
d) International Seminar Week
e) Cognitive sciences
f) Sustainability
g) Law
h) Semiotics

Module tutors

– Prof. Dr. habil. Jürgen Held
– Prof. PD Dr. Angelika Karger
– Prof. Dr. habil. Georg Kneer
– Prof. Dr. Dagmer Rinker
– Urszula Mihulowicz
– Johannes Rennig
– Hannah Schatte


Successful completion of Module 4120, Perspectives and Discussions and 4130 Theory and Research I

Teaching and learning methods

Seminars, exercises


Self-directed work, paper

Teaching language


Prerequisite for

Module 4310, Master Thesis

Recommended literature

Buchstabe F
Finance director

The Finance Director is the head of the University’s administration and finances. She is a member of the Directorate and ex officio member of the Senate.